Helping organizations create, strengthen and
align with their brands to create value.
Insights. Ideas. Results.
About Us

Lee Jacobson

I am a brand and communications strategist, a problem solver and a relationship builder. For over 20 years, I've helped create and implement brand and communications strategies, tactics and relationships.

My clients see the results of the brand strategies we work on together as they achieve their organization's objectives and create real value for themselves and their audiences. I've worked in Canada, the United States and Europe on brand strategy, corporate identity, marketing and communications and brand alignment programs for a wide variety of private and public sector clients. Often I create and manage high-performing teams (using internal and external resources) with a broad range of expertise, including graphic and environmental design, writing, advertising, research and public relations.

I have a masters degree in architecture and urban planning from the Massachusetts Institute of Technology (MIT) and a BA from Brandeis University. As a founding board member of the Design Exchange in Toronto, I helped create a new institution in Canada dedicated to exploring the value of design as a business and a cultural resource. I write for a variety of publications on branding, communications and design and am a member of the International Association of Business Communicators (IABC).