In a market where the car is king, the brand for a new public transit service had to capture the imagination of a sceptical target market. It succeeded through a brand strategy that drove everything from brand messages, a unique name and an unexpected advertising campaign to the design of all physical elements - vehicle colour, interior finishes and station architecture and signage. Learn more

As a writer on design and business, the National Post newspaper in Canada asked me to author a series called Design Classics. The focus was on products that were (or were predicted to become) enduring examples of great design and were also still available for sale, either from their original manufacturer or as reproductions. Learn more

How do you maximize the considerable investment in your brand endeavours? How can you help guarantee success? We've got some suggestions about the critical success factors for your brand and communications activities. Learn more